rishi.io |||

Daily blogging misses the point

Daily blogging supporters say quantity trumps quality. Specifically, that quantity trumps quality because quantity leads to greater quality.

Enter mandatory quote from some book:

The ceramics teacher announced on opening day that he was dividing the class into two groups.

All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.

His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the quantity” group: 50 pounds of pots rated an A”, 40 pounds a B”, and so on.

Those being graded on quality”, however, needed to produce only one pot — albeit a perfect one — to get an A”.

Well, came grading time and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity.

It seems that while the quantity” group was busily churning out piles of work—and learning from their mistakes — the quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.

hqdefault.jpg

OK, this science exists.

But from an SEO perspective, the articles that rank at the top of Google are the only ones worth writing. And, from a virality perspective, if your daily post doesn’t have great article-reader fit, then your reader’s not going to text your content to her friends. And from an engagement perspective, when she reads an article of yours that happens to be good, but stumbles on one of your many trash articles next, she’s gonna ditch your site.

Thus, my thinking:

100%, if a piece of work doesn’t reach a minimum quality bar, it’s not worth publishing. For example, I was crunched on time one day, and wrote a post that was a jumble of bullet points. Certainly not going to be a runaway hit. So, it’s useless to publish until it meets some minimum threshold of quality.

If daily blogging doesn’t afford you enough time to publish some amount of quality, then you need to publish less often.

How much time do you need for a post? Depends on the type of content—Seth Godin type idea posts, a day is plenty. But a huge how to article meant to rank first on Google among tons of competing articles? That needs hours of research and thousands of words? More than a day.

My thought is that, yes, a volume of work makes you improve fast. A volume of work also might produce a higher number of quality works. But, you need to put effort into your work and not publish obvious trash.

Publish as often as you can, as long as you feel you’ve put your best effort into each piece. Specific pace varies per person and per post.

I think I don’t find short idea posts as fun to write. So in the long run, I’ll move to a slower posting schedule.

Another note: I either need to delete my trash posts, or provide an easy way to get to my best, e.g. with a Greatest Hits” tab.

Further reading:

Up next Need a new book? My favorite booklists, in one place Are you ready to see what can't be unseen?
Latest posts How to flail at doing a startup, May edition March Book Reviews this is my first post February book reviews: Ultralearning, Made to Stick, The Catcher in the Rye, GTD, and more How I keep in touch with friends after college Chaos in the guise of January book reviews Copy other authors by hand to improve your own writing Announcement: Moving from daily to weekly blogging Books I want to read in the next few months, right now In search of product market fit: Education for the first 100 days You and I are closed off, unimaginative people, and we can fix that A game to make the world a funner place On male body image Struggling to balance work and life? Try a deload week Bigger is not better: A response to my good friend Rahman 3 takeaways from personality typing over a hundred people I wrote 50,000 words of fiction in November, and here are some thoughts Update on Quickapply's product market fit Comparing Apps and Media with the Time to Aftertaste Metric Wait, serious question: Should I move to Amsterdam in April? How my gap year went. And why you should do one. Results from de-activating Messenger for a week Thank you to the student orgs that were my life Your RSUs got you confused? Same, have some answers and also more questions I feel terrible A little known reason why big words make your writing worse What I would tell my younger self—of a week ago, about landing page builders What I got out of moving six times in two years What I would tell my younger self—of a week ago, about landing page builders Are you ready to see what can't be unseen? Daily blogging misses the point