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What I would tell my younger self—of a week ago, about landing page builders

I read the book Ultralearning, and now I’m in a state of mind where I want to apply its principles to EVERYTHING.

I applied it to learning blogging, and published a post about it.

Then I got to thinking, how can I apply Ultralearning principles to get better at entrepreneurship?

When I was applying Ultralearning to writing, it was straightforward to apply each principle. But entrepreneurship is so… vague.

I’m still caught up on applying it to the first principle, Metalearning, where you pin down the why, what and how of your Ultralearning project.

I might write up a more detailed post on how to tackle ultralearning entrepreneurship, but for now, I’ll just focus on the what.

There are some big factors that affect the what.

One, what kind of entrepreneurship?

Lifestyle businesses, indie hacker businesses, tech startups, all different, and require different skillsets and people.

Lifestyle businesses, Nat Eliason suggests the following skills:

  • Website creation (not HTML etc. WordPress is fine)
  • Marketing (any combo of SEO, social, email, community)
  • Copywriting (writing compelling sales pages, emails, etc.)
  • Self-direction (setting goals, staying productive without management, etc.)


PG/YC make tech startups seem like early days = coding and talking to users, then you can figure out everything else on the fly.

This is probably cuz hypergrowth is more about product with crazy PMF than about marketing. OK.

Indie hackers, I would think as lifestyle businesses with greater value creation skills necessary–be productive in a web framework, Wordpress would not be sufficient.

I’m leaning indie hacker in my goals rn. Though open to the other two at different points in my life.

Two, what kind of business?

Selling a physical product is very different from selling software, for example. B2B software very different from B2C (more sales skills, etc.).

So you can’t really learn general entrepreneurship. You learn skills that are applicable to a subset of business ideas.

My current vibe has been B2C software. But I dunno.

Three, any cofounders or early hires to fill the gaps?

This is something that confuses me. Should I screw the whole marketing thing and double down on learning PMF/product design stuff? Well actually I should probably do that regardless.

Also idk why, but I’ve been flying solo. It’s just the default. I don’t rly have tons of friends into this stuff, so I just never really thought about recruiting someone else.

Overall, for me, some learning targets to be a minimum viable indie hacker:

  • Get super productive in React and in Rails through working at Flexport.
  • PMF is super important. But I feel like I don’t get it. I need to find someone more experienced and ask for some advice. But in the meanwhile, continue doing user interviews and interpreting results, and iterating on product.
  • Marketing: Learn SEO/content marketing through growing a Quickapply blog. Also optimize the fuk out of the Quickapply landing page. Maybe an email newsletter along the way too.
  • Self direction: I actually think I want to invest more time into this. I’m not sure if I’m always doing the most high leverage things. And I’m bit haphazard about the tasks I take on.

I need to think more about all this. Man this headline is kinda fire. I wanna publish another post that nails this topic with this headline. But these are preliminary thoughts on the subject.

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